Websites That Are:
Three Attributes A Website Design Should Include!
Search Engine Optimized (SEO)
so your website can be found
Search Engines index a website based on rules about key words and phrases they find.
Trendy animations, spectacular colors, impressive fonts, and thoughtful layouts, all go unnoticed to a Search Engine.
What does matter are things like text, tags, links, navigation, click history and whatever else the folks at Google can dream up to help establish a site’s relevance. This requires focus from the outset of the website design process.
so it’s legible on all devices
Desktops, notebooks, tablets and smartphones all have different display sizes and user interfaces. Coming soon are glasses,wrist bands, and heads-up projections.
One size does not fit all. Separate websites for each device quickly become cost-prohibitive.
The prevailing answer is Responsive Design. It works by determining a device’s type, and using the answer to re-arrange content so it shows well on that device.
Compelling To Your Audience
so you get a response
Assuming a viewer has found the website and it is legible on the viewer’s device, there is a 30 second window to engage the viewer not to leave, but linger instead.
During that 30 seconds a lingering viewer must be compelled to act; click, call, purchase, subscribe, bookmark, link, share, and so on.
And to get that to happen requires the creative use of numerous tools: wordsmithing, fonts, layout, graphics, images, videos, sound, animations… each with their toolkit.
What To Expect
To Establish Your Presence On The Web
Consultation About A Web Presence
This is were we learn about you and you expand your knowledge about what’s involved in establishing a web presence.
Things to consider include:
- Who’s the intended audience and what search phrases would they use to find you
- Will the site be static or dynamic
- Will site marketing be organic or involve paid ads
- Will the site involve extended functionality like portals and e-mail campaigns
- What’s the anticipated extent of social networking
Designing a website involves a lot of listening and bringing together page layout, artwork, images, and functions in a tasteful and compelling manner.
The objective of website design is twofold:
- A website that is Search Engine friendly and anticipates the nuances of its algorithms
- A website that engages the intended audience and compels them to respond
The website development process is comprised of creative artistry expressed through technological constructs and tools. It is important to focus on both the human aesthetics as well as SEO.
Roughly, website development has two broad areas of focus:
- A portfolio of assets is developed; these may include ad copy, fonts, art work, images, animations, video, and sound.
- The assets are arranged into sections and pages using tools for page layout, picture editing, graphics illustration, animation, and database management.
The end product is an assemblage of suitable files for uploading to a server host.
Deployment of the Website
…activation of the website on the web.
Having arranged for a hosting service and registered the domain name the files from the website development phase are uploaded to the server.
Depending on the website any number of additional steps may need attention such as the following:
- Setting up a database
- Establishing a backup procedure
- Registering with Search Engines
- Credit card processing arrangements
- Putting together website promotion campaigns
- Arranging for website traffic analytics
On-Going Support of Your Web Presence
Support needs will vary. On the one hand, clients with a static e-brochure website may not place any support calls for a year or more.
On the other hand some clients look for a more engaged partnership with WEBstudio47 which can involve any of the following:
- On-going Search Engine Optimization analysis and refinements
- Pay-Per-Click ad campaign management
- Involvement with e-mail campaign design and execution
- Analysis and improvements of Website responsiveness
What Clients Are Saying
WEBstudio47 created not only my website, but also my logo, marketing stationary, brochure, and newsletter template. WS47 listened to my vision and mission and helped me create an identity for my business that portrays exactly the type of image I want to put forth to my customers and associates.
Joe patiently listened to my ideas and incorporated them into a professional-looking website design that accurately reflected my business philosophy. That was two years ago. Many of our new clients (and new trainers) first contacted us through our website; several have expressed that they were attracted by the professionalism and thoroughness of the website as compared to our competition.
When 1500 Sheridan wished to develop a website, it assembled a small committee of novices to accomplish the task. Fortunately, we located Joe Prapoulenis who walked us through the entire process, not only in the site design but also taking most of the photographs used for the site. We found him knowledgeable and accomodating, and we are all very pleased with our results. We cannot recommend him highly enough.